About CHEETAH®
CHEETAH® (Connect to Higher Education, Electronic Tools, Apps & Help) Toys & More, LLC is a global education and technology company designing complete literacy ecosystems for children worldwide.
A Global Literacy Ecosystem
CHEETAH® (Connect to Higher Education, Electronic Tools, Apps & Help) Toys & More, LLC is a global education and technology company that designs complete literacy ecosystems—combining curriculum, content, assessment, technology, and AI to improve reading outcomes at scale.
Founded in the United States and Jamaica in 2014 and 2015, respectively, CHEETAH® has grown from national assessment workbooks (Primary Exit Profile) into textbooks and a comprehensive literacy system with over 90 resources. These resources are customised for markets including Jamaica, the USA, Kenya, Uganda, and other countries.
Its flagship programme, FastTrack Literacy™, is delivered in Jamaica as JamDER™ (Jamaica Decodable and Early Readers).
Evidence-Based Programmes
Posters, flashcards, reggae phoneme songs, and decodable readers (fiction and nonfiction)
Customised Country Editions
Including JamDER™ and other localised versions
Technology & AI Integration
iCHEETAH™, tablets, apps, and digital training
ICT Solutions for Schools
Mobile learning carts, projectors, and all-in-one systems
Government Partnerships
National mobilisation across thousands of schools
Community Literacy Initiatives
School donations, scholarships, and a media room with books and tablets developed in collaboration with the Jamaican Ministry of Education
The CHEETAH® Literacy Ecosystem
A comprehensive framework combining educational resources, technological innovations, and extensive training to improve reading outcomes at scale — across Kenya, Uganda, Jamaica, the USA, and beyond.
A Complete Literacy System
A comprehensive, Science of Reading–aligned system combining decodable books, reggae-inspired phoneme songs, AI-powered technology, flashcards, and structured learning tools.
Founded by Paulette Trowers-Lawrence, JD, CHEETAH® is driven by one mission: every child can learn to read and write, and every child must be given the resources to succeed.
Paulette Trowers-Lawrence, JD
Paulette Trowers-Lawrence, JD is the Founder and CEO of CHEETAH Toys & More, LLC and the visionary behind FastTrack Literacy™.
A trained USA lawyer, global literacy leader, author, entrepreneur, and education innovator committed to improving reading outcomes for children worldwide.
She holds a Juris Doctor with honors, is a recipient of the USA Presidential Lifetime Achievement Award (2024), and has been awarded an Honorary Doctorate of Humanitarianism.
With over 30 years of corporate and business experience, she has led the development of more than 1,100 educational resources, integrating curriculum, technology, and AI to support learning across diverse environments.
Her work continues to impact classrooms, communities, and education systems across Jamaica, the United States, Kenya, Uganda, and beyond.
"Every child can read, and every child must read." — Paulette Trowers-Lawrence, JD
A Global Network
CHEETAH® is supported by a diverse network of consultants and collaborators across Jamaica, the United States, India, Pakistan, Indonesia, Uganda, and England.
Editorial & Design
Experienced writers, editors, graphic designers, book designers, and illustrators. Our Chief Editor, Fiona Porter-Lawson, provides editorial oversight and reviews most literary works prior to publication.
Administrative & Marketing
A dedicated core of administrative and marketing professionals supporting programme development and global outreach.
Technology Team
Our technology team is based in Shenzhen, China, operating under a licensing arrangement to produce CHEETAH®-branded devices.
Development Bank of Jamaica
CHEETAH® gratefully acknowledges the Development Bank of Jamaica for its financial support, instrumental in enabling production of our integrated ecosystem including hardware, books, and digital content.
HEDCO, Hartford
We recognise the continued support of HEDCO in Hartford, whose collaboration has been integral to our growth and impact.
Key Partners
Ministries of Education, Jamaica Teachers' Association, Upper Albany Merchants, NCB Bank, JMMB, the Private Sector Organisation of Jamaica, and others across multiple regions.
Want to Partner With CHEETAH®?
Whether you run a school, an NGO, or a government literacy programme — we want to hear from you. We work with Ministries of Education, community organisations, and private sector partners to expand literacy access worldwide.
